TRADE MARKETING
COMPLETE TM SOLUTION – VALUE ADDED SERVICE

Searchlite is one of the leading trade marketing agencies in Bangladesh. Since its inception in 2008, Searchlite is providing customized and innovative trade marketing solutions to its’ renowned global and local clients like Unilever, Robi, Grameenphone, Samsung, Huawei, Citycell, Bkash, Square etc. In Searchlite, a team of vastly experienced trade marketers in Bangladesh Market is relentlessly driving significant changes in local trade marketing which reflects client’s market development investment and desire. Searchlite’s uniqueness lies in its specialization in distribution operations and also sales and distribution channel coverage through ample expertise in Modern Trade, HORECA, Direct sales, Retail Chain Stores, institutional channels to covering Schools, Hospitals, RMG factories and more.

sales
SALES & DISTRIBUTION

Drive & Achieve sales target
Sales Force Development & Management
New/Alternative Sales Channel Development
Modern Trade Management
Off-Take audit
Distribution Correction

promotions
PROMOTIONS

Trade promotions/Campaigns/ Events
Consumer Promotions

aquisitions
ACQUISITION

Customer Acquisition
Merchant Acquisition

merchandising
MERCHANDISING

Planogram implementation
POSM execution
Visibility
Merchandizing Audit

outlet
RETAIL OUTLET CENSUS

Distribution Check
Outlet Census
Brand Health Check
Customer Satisfaction
Mystery Shopper

consultation
HR SUPPORT

Brand Promoter Support
Direct Sales Support

business
POSM DEVELOPMENT & EXECUTION